CABRILLO MARINE AQUARIUM REBRAND
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ABOUT THE PROJECT
1_RESEARCH
2_LOGO + TYPE
3_WAYFINDING AND TICKETING
4_MERCHANDISING
Look through the different sections of the design process.
By creating a rebrand for the local Los Angeles Cabrillo Marine Aquarium it can bring a fresh life to the research and interactive facility. Doing so can create opportunities for a standardized system for creating social media, merchandising, and wayfinding.
1_RESEARCH: HISTORY, COMPETITIVE ANALYSIS, BRAND ASSESSMENT
LOGO, TYPE, COLOR, MOOD
MERCHANDISING
2_WAYFINDING AND TICKETING
This aspect is so important in memorabilia. The aquarium is a place of learning and by creating cohesion with the style they can become more easily recognizable increasing their reach and collaborations.
The is a local Aquarium and Research center. The work they do helps better our coastal health and provides interactive education for kids and adults. This work is becoming increasingly important in keeping our world healthy. Understanding and respecting the work, the design set forward at this point is an essential job of a designer.
The logo works to help capture a scientific and playful feel and keep the history and research the aquarium has been doing into a visual expression.
The in conception would be how the word mark and assets and photo treatments for the aquarium would look like.